8 tips to improve your company's website

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8 tips to improve your company's website


Commercial websites and business websites have now become a necessity, if your company does not have a website, this means losing great and huge opportunities to reach a large segment of users with a budget that is much less than the normal marketing methods.

If you already have a site, there are always ways to display your site professionally, increase the number of visitors and customers, and highlight your credibility and trust with them. If you want to improve your company's website, here are 10 tips you can start implementing and monitoring the results.

1- Continuous updating of the content
Some companies create their sites solely for the sake of digital presence, but they do not update any information on the site, not information about products or services, nor information about business expansion and the size of the company's business.
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Mostly these companies create websites to appear professional, but by ignoring them to update the content on the site and not updating it, this exposes the company to large losses, including for example losing the credibility of any visitor who views the site.

Constant updating of website content is a necessity for any business with a digital presence. If none of the company's employees have the time to do the job, you can use any time and anywhere from the content writers and creators to do the job.
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2- Linking the site to social networks
Most of the customers and users do not spend their time visiting your site, but they are almost always present on social networks, linking the site to your social networks means that any customer or customer can always reach at any time and buy or use your services.

Linking the site to social networks must be from both sides. On your site, links to your social accounts appear for the ability to follow the company and its services, and on social networks through publications and information available about the company and links that lead to the site at the end.

Also, the use of a specialist in social networks to increase the number of site visits is one of the fastest solutions to reach customers and clients over the Internet.
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3- Do not ignore smartphones
If a large percentage spend their time on social networks and the web, the largest percentage of those surfing the web through phones and smart devices. The incompatibility of your site with smartphones or the lack of an application for your business means that a large number of your target market cannot reach you.

The fastest and always cheapest solution is to make your site compatible with smartphones, even if the user browses the site via the phone browser, the site appears in an appropriate and unobtrusive manner.

But this means that he can only reach you only if he wants, what you want you to access all the time .. So the smartphone application includes several distinct features such as notifications. It will keep you in constant touch with the user.

You may also be interested: Does the website substitute for creating an app for your company?

4- Don't forget the blog
Most companies, large and small, now use blogging as a marketing tool that drives traffic and customers. Large companies find that the official blog is the best way to address the public, and small companies see that blogging is the fastest way to reach them.

Blogging may be to educate or educate the user about your products, it may be primarily marketing and the acquisition of a good rank in search engines. So, whatever the size of your business, having a blog next to the site is one of the best ways to increase your presence in the digital world .. You don't have time!

There are hundreds of freelance content writers who can provide your blogs with relevant content.

5- Contact us page
Your company contact information is one of the most important information that you should be interested in. Showing it and allocating a distinct page for this information is the most appropriate way so that he can communicate with your company whoever wants.

This page contains a welcome message addressed to anyone who wants to communicate with the company regarding any suggestions or inquiries. It also contains various means of communication such as address, phone number, technical support mail, and possibly providing a form for correspondence, to encourage the user to speed up the act and that he does not need to open his mail in order to communicate with the company.

6- Show social proof
Social directory is in short the opinion of customers and customers about the services or products that you provide, through the social directory, your site may attract visitors and help them make the decision to rely on you as a company that many trust.

The most important way to show the social evidence on your site is to seek the opinions of distinguished customers who have loyalty and belief in your company and the services it provides, to understand the most appropriate formulation of the quality of your products and services in simple sentences that you design and place in a suitable place on the site. تصميم مواقع

7- Start the main with a promotional video
You might think that clients and customers only want to read about you, but they really want to hear from you and watch you explain to them what your company is and what services it can offer them.

This may seem difficult or not to be liked by many companies and business owners, but promotional videos are among the best means that the user may start browsing them on the site. Your sponsored video can increase your visitor percentage at a significant rate.

These videos have many types, and you can hire a specialized person to edit them, so in the end, this video will be at the main interface of the site, and there will remain for a long time, and its professional and decent output for the size of your business is a priority.

8- Search engine optimization
Your digital presence on the web means that you can be reached at any time, even if someone enters search engine words related to the problem you are solving, they should find you in the initial results.

If it doesn't find you, this means that your site has a problem and that you should immediately take care of your SEO configuration. Knowing the basics is essential, but an SEO is also an option.